BACK TO BLOG PhoneTrack logo Increase marketing, sales and management performance with voice data analysis. Measure campaigns and improve sales with real-time information on all calls. ic_instagram.svg ic_facebook-1.svg ic_linkedin.svg And continuing the Call Tracking Journey, we continue in the third edition of our webinars with the theme “ Generate telephone leads in Google my business, Google Ads and Facebook Ads with Click to Call ”. Leonardo Oliveira (customer success analyst) and Guilherme Santana (partner executive) were the experts of the time, and spoke about the importance of applying click to call campaigns, Google My Business and the website to accurately measure the telephone leads generated by these channels.
Come with us to check out the main points of this conversation: Access the full content below: Consumer behavior about changes in consumer behavior. Guilherme gave the example of a plumbing leak in a house years ago in which, to find a professional who could solve the problem, it was necessary to look for perfect mobile number list do contacts on the famous “yellow list”. This situation is totally distant from the current reality, in which it is possible to find any type of professional through a quick online search. This practicality and agility make local search an important conversion factor. And precisely to make contact more efficient, click to call comes in. click to call Click to call is a function applicable to online advertisements websites.
Google My Business, which facilitates the telephone contact of a lead or customer with companies through a single click. Just to give you an idea of the importance of this functionality, according to Google research, 70% of users who search online used click to call direct from the search page to contact companies. In addition, this same survey pointed out that 61% of online consumers say that the click to call is the most important part of the purchase process. That is, the telephone is the fastest and most popular way to get in touch with a company when the objective is to find more information about services, products or even make a reservation or consultation, when the subject is a local search. Google My Business One of the chat messages was for those who still think that Google My Business is just a space to indicate opening.