Now, we will have to create a community, that's the whole point of social networks. Then, like any relationship, it will have to be maintained. You should therefore regularly publish, without going overboard, content that will interest your community. But how do you go about it, you will tell me. If in fact, my advice may seem obvious to you, you still have to apply it and above all stick to it in the long term. The success of a good strategy on social networks lies in the application of all or part of these tips, even if the list is not exhaustive. Certainly, depending on your activity and your objectives, these best practices may vary, but they will serve as a basis for a successful presence on social networks.
Where does your social media strategy start? Mistake n°1: being present on all fronts Guide to best practices for a successful social media strategy One cannot be at the same fax list time in the oven and at the mill. It is not a good strategy to create an account on every social network. Some will necessarily be on stand-by after a while, which does not reflect a positive image. It is therefore better to focus on 2 or 3 social networks on which you will be able to devote yourself fully. But for that, you will have to determine which social networks will best meet your activity, your objectives. Also consider your audience.
What social networks are your customers and prospects on? Time is money Guide to best practices for a successful social media strategy One of the keys to the success of your social media strategy is to fully invest yourself. We have nothing for nothing, it is well known. It may seem tedious at first, but believe me, it's decisive for the future. The time you will devote to it will allow you to discover and get to grips with the tool, the different functionalities, the advertising agencies, etc. Once you are familiar with it, practice.