The Most Effective B2B Strategies for Social Media Managers | SEJAdditionally, LinkedIn's own research (pdf) found that 77% of B2B buyers turn to their social feeds when they want to learn more about the solutions they are evaluating. On the other hand, it's important to remember that you can't approach B2B and B2C social media marketing in the same way. While there is a lot of truth to the “everything is human-to-human (H2H) anyway anyway” argument, B2C and B2B audiences address content consumption, social interaction, and business cycles. purchase differently enough to warrant keeping these distinctions in mind. Advertising Continue reading below Here are some key differences between B2B and B2C that are worth considering: B2B is about building relationships between seller and buyer. It's based on emotion, trust, credibility and reliability - not just a compelling product.
B2B has fewer but bigger buyers, and using lead intelligence tools, these can be segmented based on parameters such as hair masking service industry, company size, geography, etc. . B2B purchasing decisions are often influenced by a number of stakeholders, sometimes at different levels of the management hierarchy and with different interests and goals from one another. B2B buying processes are longer, more complex and generally more expensive than the lion's share of B2C buying processes. So what strategy should a B2B social media manager use to ensure success? As with most strategy-related questions, there is no one-size-fits-all solution – no single, ultimate strategy that will rule them all and work for everyone. On the other hand, there are guiding principles that can help point you in the right direction to create a framework for experimentation and find the sets of tactics that work best for you.
Editor's Note: For more on creating a social media strategy for multiple clients, check out Debbie Miller's Marketing Nerds episode. Here are some things to keep in mind as you create and refine your B2B social media attack plan. Advertising Continue reading below Going deep In the corporate world, purchasing involves many risks. Because deals are more important and involve higher stakes than consumer purchases, emotion plays a bigger role in B2B marketing than you might think. A recent study by CEB and Google titled “From Promotion to Emotion” found that when it comes to B2B buying, personal value is about twice as influential as business value. Effective engagement on B2B social networks is therefore about developing deeper relationships of trust.