You always know they do something admirable because they see the world differently and enjoy being unique. When you start breaking the status quo it often becomes a defining aspect of who you are. That's why the Challenger brand is so compelling for the rest of us to watch and yes to follow. These brands take bold and wise risks to innovate and break new ground. Incongruence with the status quo permeates every fiber of their culture, including how they approach marketing plans and strategies.
Here are three trends of greatest concern to challenger brand marketers that provide valuable food for thought for your own marketing strategy. Content created in collaboration with . Media Effects Smaller brands have smaller marketing budgets than the category giants they seek to topple. So how do mobile number list you make every dollar count? The trend today is to go back to basics and focus more on organic growth and pay equal attention to owned and earned media to complement their paid strategies, said in their blog.
According to some of the Challenger brand leaders we interviewed, the answer is triangulation. Our dollars are disproportionately low. We have to think very carefully about what we spend and the creatives we use, says the chief marketing officer. Investing heavily in talent is at the forefront of trends. They then use these internal experts to guide strategic decisions and get support from media partners and forward-looking modeling that they do on our predictive analytics platform, according to. Judd explained that we have a much broader analytics and creativity ecosystem than I have for bigger budgets and brands.