As a rigid demand industry for people's livelihood consumption, the fresh food retail industry has a market volume of trillions. In recent years, with the gradual development of consumers' online shopping habits for fresh food and the increasing emphasis on online fresh food retail in the fresh food retail market, the online penetration rate of fresh food has increased year by year. Especially under the epidemic, it has promoted the accelerated development of the fresh food e-commerce industry.
According to Qichacha, since its establishment in 2014, Daily Youxian has experienced 12 financings, with a total financing amount of over 9 billion. What propped it up in such a short period of time? What challenges will it face in its future growth? What will the development of the whole fresh food e-commerce industry be like?
In order to answer these doubts, this country email list article will gain an in-depth understanding of the company and the development of the entire fresh food e-commerce industry from the perspective of Daily Fresh. The aspects analyzed in this paper are as follows:
The full name of fresh e-commerce is "fresh product e-commerce", which refers to the direct sale of fresh products on the Internet by means of e-commerce, such as fresh fruits, vegetables, fresh meat, etc. Fresh food e-commerce develops with the general trend of e-commerce, and 2012 is regarded as the first year for the development of fresh food e-commerce. At present, the fresh food e-commerce market is multi-mode parallel, in addition to the traditional fresh food e-commerce, there are "home model", "store + home model", "community group purchase model", "to the counter model" and so on.
At the same time, many investment giants have also sneaked into the multi-point layout, so why is the fresh food e-commerce industry ushered in explosive growth? Since the fresh food e-commerce industry is an industry that is deeply affected by the macro environment, this paper will use the PEST model to make a more in-depth analysis of the growth of the fresh food e-commerce industry.