Targeted Marketing Communication With the help of an accurate clean and centralized record of each customer that is formed by a Single Customer View marketing database the marketers are able to create customer categories using offline and online data. This segmentation can be performed based on basic factors and features such as age gender geographic location and purchase history. 2. Improves Marketing Efficiency Segmentation of customers is important for ensuring that the correct person receives the most appropriate message.
However it is also far more cost friendly than any other approach to direct marketing. Thus targeted marketing is more efficient and this can be observed while sending emails and mailshots as Whatsapp Mobile Number List you are not wasting money sending catalogs or communications to those who are unlikely to respond. 3. Better Relationship and Loyalty With the help of a deep analysis on your marketing database you can identify your most loyal and profitable customers. This allows you to fraction them out for treatment that demonstrates your appreciation of them.
This can be done through various methods one of them is shaping loyalty programs that reward their behavior to build deeper relationships and encourage new buyers to become repeat customers. 4. Personalized Customer Experience Using data for personalization means you can send communications to your customers that meet their specific interests and in the process it will also customize their online experience. Analyzing the customer browsing data to change website pages so that the features products services and messaging becomes more suited to them.